If you’re looking for ways to boost your real estate brand, then you’re in the right place. In this article, you’ll discover how to use social media channels to your advantage. Other ways to increase your visibility include video marketing, using promotional products, and distributing freebies. Follow these steps to make your real estate brand stand out among your competitors. And, while you’re at it, remember to stay true to your brand’s mission: to serve clients and create wealth through real estate.
Boosting your real estate brand
Building a strong real estate brand is critical to your success. By creating a brand, you can communicate your values, vision, and mission to your target audience. A real estate brand is composed of the following core components: logo, tagline, brand colors, mission statement, and overall design language. A brand that is unique to a company is an advantage, and can boost sales. If you want to build a brand that attracts and retains potential customers, consider establishing a vision, mission, and values statement for your business.
You can use Google’s ad platform to target your local audience. The location option in Google display ads allows you to choose where you want your ad to appear. If you want your ad to reach a wider audience, try a broader approach. Either way, make sure to spend wisely! Boosted makes video marketing easy. You can use stock footage or add your own footage to create an impressive real estate video.
Using social media channels creatively
If you want to attract more clients, use social media to boost your real estate brand. Start by defining your audience, values, and brand, and use this information to guide your social media strategy. Invest in a social media platform that offers powerful analytics and a robust reporting system. Using tools like Hootsuite and Constant Contact makes it easy to measure your social media success and optimize your posts.
Instagram: A predominantly visual platform, Instagram is perfect for showcasing your listings. With more than one billion monthly active users, it’s a great place to highlight your listings. Instagram is also integrated with Facebook’s advertising platform, making it easy to target potential clients with ads. This social media platform is also free to use, so you can quickly build a following and expand your brand footprint. Make sure your account name is searchable so people can easily find your posts.
Using video marketing
Increasing consumer engagement with your real estate business is easier than ever with the help of video. Consumers like to watch videos, and this type of content has numerous benefits for agents. In fact, 77% of clients choose the first agent they meet or talk to. Hence, agents with strong video presence are more likely to get recommendations from their clients. Below are some of the advantages of using video to boost your real estate brand.
Boosting consumer trust by demonstrating local knowledge is essential in the modern real estate industry. A good video demonstrates your skills and accomplishments and fosters brand credibility. Unlike traditional marketing tactics, video marketing does not require expensive production equipment. Even a simple neighborhood overview or market update can demonstrate your expertise. Moreover, these types of videos are easy to create and can be repeated frequently. Apart from this, they help you in driving deals faster.
Using promotional products
Besides using social media, you can use various other advertising methods. Social media ads rely on targeted taglines and high-quality photos. Print ads with QR codes can send users to your real estate website or landing page and gather leads. Advertising on Google will draw leads with conversion intent. Remarketing display ads put your real estate brand in front of past website visitors. These advertising methods are proven to be effective in increasing your real estate brand awareness and sales.
Promotional products like branded drinkware are a great way to draw attention to real estate agents. When selecting promotional products, keep in mind their proven effectiveness. Promotional marketing works best when branded merchandise offers value to its consumers. Real estate agents should choose promotional products that are both functional and aesthetically pleasing. Drinkware crafted of branded materials is a good choice because it appeals to a broad range of customer demographics.