A Google Ads account can be a huge asset for your business. You can get the exposure you need, track conversions and manage your campaigns. It is easy to set up and you can start generating results right away.
Exact match types vs broad match types
There are three different keyword match types used in Google Ads: broad match, phrase match and exact match. Each has its own merits and advantages, depending on the situation. Using the right match type can help your ads reach the right users at the right stage of the user journey. Choosing the wrong type can waste a lot of money and decrease your ROI.
Broad match has the least restrictions, and allows for a larger reach. However, it is not the most effective match type. Using a broad match on its own can lead to ad clicks that are unlikely to convert.
Exact match is the most restrictive, and it only shows ads to terms that are exactly matching the keywords. Because of this, it can lead to low CTR, which means less money for Google.
Phrase match is in the middle, and it shows ads with words before or after the keywords. It can give advertisers more control, but is not as precise as an exact match.
Conversion tracking
Google Ads Account conversion tracking is a tool that helps advertisers analyze key metrics and optimize their campaigns. It is also important for those who use automated bidding strategies. Conversions are meaningful actions the audience takes after seeing an ad. The cost paid per conversion is the most effective metric for assessing a paid media strategy.
You can track the conversions that occur on your website using a tracking tag. This will enable you to identify the various touchpoints your customers engage with as they move through the conversion process. However, you will need to set up the tag and configure it.
There are four types of conversions. Form fills, phone calls, video views and app downloads. Each type requires a different method for tracking. In addition to tracking the action itself, you can measure the value of the action. Using a conversion attribution model, you can assign a value to each interaction.
Your first step in tracking conversions is to setup a Google Ads account. You will need a website where you want to track the activity, and then connect it to your Google Ads account.
Search network campaigns
When you decide to go for paid search ads, you will need to account for different types of search networks. Understanding these will help you to target your audience better.
Search network ads appear on Google’s SERPs when users type in a specific keyword. These ads are more engaging than other advertising options, and are generally more effective at driving conversions.
Display network ads show on web pages that have related content to the search keywords. The text on these ads should match the theme of the keywords.
The display network includes over two million sites. This can be a great way to boost visibility, but it can also be expensive. In order to keep your costs down, make sure to optimize your ad for conversions.
Search campaign optimization requires a lot of time and effort. However, there are tools to streamline the process. Some of them are free. They can help you to create a streamlined view of your ad account.
Manage your account
Google Ads are tools used to advertise products and services online. You can either use your Gmail account or a Google Ads account to manage your ads.
The initial steps to managing your Google Ads account are relatively easy. Once you have set up your account, you will be able to create, edit, and publish your ads. You can also monitor your campaigns and view change history. It is possible to add new users and invite others to manage your account.
Depending on your Google Ads account, you can either grant access to third parties or share access with them. Regardless of which method you choose, keep in mind that you should only give out access to people who need it. If you are planning on sharing access with other advertisers, be sure to make it clear that they have read-only access to the account.
Having the right access to the correct people will help you to efficiently manage your campaigns. This is especially true if you have multiple campaigns or ad groups.
